Global & Beyond Travel creates practical, high-performing travel content designed to help first-time travellers feel confident enough to actually book the trip.
Founded by former Australian television journalist Tamra Bow, Global & Beyond combines more than 18 years of professional storytelling experience with destination-led content built around the questions travellers are genuinely asking: where to go, how to get there, what to book and the mistakes to avoid.
Our content specialises in making complicated destinations feel achievable, with a strong focus on Asia, rail travel, first-time itineraries and practical travel advice.
Our Reach
Global & Beyond has built a highly engaged international travel audience across Instagram and Facebook, with:
220,000+ Instagram followers
145,000+ Facebook followers
5-6 million+ monthly Instagram reach
Follower numbers only tell part of the story.
Our Reels are built for discovery, with the vast majority of views often coming from people who don’t already follow us. This allows campaigns to reach well beyond our existing community and into audiences actively researching and engaging with a destination.
Viewer geography also changes depending on the destination featured. Japan content naturally attracts a highly international audience, while Australian destination content can skew strongly toward Australian viewers. For partnerships, we therefore look at relevant content performance alongside traditional follower demographics.
Why Brands Work With Us
We don’t simply place a product inside a Reel.
Every campaign starts with the traveller.
We look for the question, problem, mistake or discovery that will make someone stop scrolling, save the content and send it to the person they’re travelling with. The partner is then integrated naturally into that story.
This destination-first approach has helped our content achieve repeated six and seven-figure organic results, including campaigns generating hundreds of thousands to more than one million views alongside strong saves and shares.
Who We Work With
We partner with tourism boards, airlines, hotels, rail and transport operators, travel platforms and carefully selected travel brands on paid commercial campaigns.
Partnerships can include:
Instagram Reels and Stories
Destination-led video campaigns
Voiceover and explainer Reels
Rail and transport content
Hotel and accommodation campaigns
Travel product integrations
Instagram Carousels
Professional photography and video assets
Multi-campaign partnerships and ambassadorships
Event hosting, presenting and tourism announcing
Every campaign is tailored around the destination, campaign objective and audience.
Previous Partnerships
Global & Beyond has partnered with leading tourism organisations, airlines, hotel groups and travel brands across Australia and internationally, including China Airlines, Universal Studios Japan, Klook, Accor, Fairmont, Wyndham Hotels, Ambassador Hotels, Wendy Wu Tours, Visit Chiba, Minakami Tourism Association, Taiwan Tourism, Tourism Thailand and Dunedin / New Zealand tourism.
About Tamra
Before creating Global & Beyond full-time, Tamra spent 18 years working as a television journalist, including eight years reporting for Seven’s Sunrise.
That background shapes the way Global & Beyond approaches commercial storytelling today: finding the strongest angle quickly, making complicated information simple and creating content that holds attention while still delivering genuinely useful travel advice.
Let’s Work Together
If you’re looking for a creator who can turn your destination, service or travel product into content people genuinely want to watch, save and share, we’d love to hear from you.
For current audience insights, campaign results, rates and tailored partnership proposals: